Apple has
unveiled a massive revamp of its products including new iPhones, a
'monster' iPad with a 12.9inch screen and a new $149 TV box that can
run apps and games.
At
a special event at the Bill Graham Civic Auditorium in San Francisco,
Tim Cook showed off a raft of products, which also include new colours
and straps developed with Hermes for the Apple Watch.
The new iPhones, called the 6s and 6s Plus, include a new rose gold option and a new screen technology called 3D Touch.
- iPhone 6s and 6s Plus will include new '3D touch' screen, better camera and 'selfie mode' that uses screen as flash
- Giant iPad Pro has a 12.9inch screen and four speakers, and comes with optional $100 'pencil' stylus
- $149 Apple TV will run apps and games and has touchpad bluetooth remote with Siri built in
- Gold and 'rose pink' anodized Apple Watch Sport launched alongside new hermes leather bands
The 3D touch screen allows users to press harder on the screen to access extra menus and even a special selfie feature.
'Along with traditional gestures, the iPhone now recognizes force,' said Sir Jonathan Ive.
Pushing down on the screen allows users to access a new 'peek menu'.
The
iPhone 6S and 6S Plus come in four finishes - silver, gold, space grey
and rose gold - and come in two sizes that match last year's handsets
measurements.
The phone also has a new, much faster chip Apple's Phil Schiller says is the 'fastest ever in a phone'.
It will cost the same as the iPhone 6 and 6Plus, from $199, and go on sale on September 25th.
Apple has also boosted the camera to a 12 megapixel iSight camera to boost picture quality, and it can now record video in 4K.
There is also a new 5mp front facing camera to boost selfie quality, which uses the screen as a flash.
It also revealed a new 'live photo' which mixes a still and video image.
Pressing on the picture causes video to show and audio to play.
The pictures are created automatically.
The
new chip also has a new 'always on' Siri feature, and an improved
fingerprint sensor the firm says is twice as fast as previous version.
The much rumored 'monster iPad', officially called the iPad Pro, was first to be revealed.
'iPad is the clearest expression of our vision of the future of personal computing,' said Cook.
'We asked ourselves how we can take it further - and we have the biggest news in Pad since the iPad.'
Cook also revealed a new TV box.
The new remote has a glass-touch surface that lets viewers control menus with their fingers.
It additionally features a 'Siri' button that lets viewers search using just their voice.
Prices start at $149 for 32GB model and $199 for a 64GB device.
It will go on sale in October.
All
of the screens have been redesigned to 'focus on the content' and Siri
will search across every app - including Netflix, iTunes, HBO, Showtime
and Hulu - to find this content.
Apple
showed off new apps for the TV, including a special multiplayer version
of the hit game Crossy Road, and a version of the Gilt shopping site.
It also revealed a new Major League Baseball app which includes live feeds and video.
'It really is the golden age of television - but the experience hasn't changed much in decades,' said Tim Cook.
'Today, we are going to do something about that.
'Our version for TV is simple and a little provocative - we believe the future is apps.
'We've been working really hard on this - today, I'm thrilled to show you the new Apple TV.'
Eddy Cue showed off the device, with a new touch remote.
The
remote also includes Siri, and the device can search across multiple
services such as Hulu and Netflix, HBO and show where programmes are
available.
It will run software called TVos, and developers will be able to create their own apps.
Other
Siri features include the ability to find exact clips within episodes
and the option to skip back and show dialogue that was missed.
While
watching a film or TV show, swiping down on the touch surface will
present a menu of information about actors, for example.
Viewers
can also ask Siri questions about the show, or ask for sports scores or
weather information, and the answers appear at the bottom of the
screen.
Turning
the remote on its side transforms it into a games controller, and iOS
games have been adapted to work on the larger screen.
TV OS even offers multiplayer functions on compatible apps, such as Crossy Road.
Cook first spoke about the Apple Watch, revealing customer satisfaction was 97%.
Apple unveiled new gold and a rose gold 'pink' version of its Sport watch, along with new band colours.
Jeff Williams of Apple showed off a new version of the watch software, called Watch OS2.
It will allow third party apps to run on the watch for the first time.
There are already over 10,000 apps, he said, and revealed Facebook's first watch app, for its Messenger app.
Others include translation software and a remote app for GoPro cameras.
It also showed off Airstrip, a watch app for doctors to monitor patients.
Apple also revealed it has been working with fashion firm Hermes to create new watch straps.
One of the expected announcements, new coloured bands for the firm's smartwatch, has already leaked online.
'Apple's
master plan is to be ubiquitous,' said Jordan Edelson of software firm
Appetizer Mobile, explaining why Apple is increasingly designing its
iPhone and Siri to interact with cars, televisions and 'smart' home
systems.
It
isn't a sure bet: Apple rivals like Google, Samsung and Microsoft are
building their own technology for Internet-connected cars and homes.
Apple
sold a record 183 million iPhones in the nine months since releasing
the iPhone 6 and 6 Plus, which have bigger screens than earlier models.
That has allowed the company to remain highly profitable, even as Samsung and other phone makers struggle.
FORCE TOUCH
The Force Touch technology is found in the Apple Watch and the new Macbook.
'The
new trackpad features built-in force sensors that allow you to click
anywhere and haptic feedback that provides a responsive and uniform
feel,' Apple says.
'You can even customize the feel of the trackpad by changing the amount of pressure needed to register each click.
'The
Force Touch trackpad also enables a new gesture called Force Click, a
click followed by a deeper press, for tasks like pulling up the
definition of a word, quickly seeing a map or glancing at a preview of a
file.'
The
new technology could spawn new applications for the phones, such as a
piano-playing app that would make different sounds when touched lightly
or more heavily.
Some
analysts question whether these features will inspire the same type of
consumer demand that propelled last year's iPhone success story.
But
research firm Kantar Worldpanel says a substantial number of iPhone
owners are still using older, smaller models, which makes them likely
candidates to upgrade.
Analysts say the new TV box is part of Apple's broader strategy to carve out a bigger role in the home.
For
instance, the new Apple TV could serve as a hub for Siri to control
lamps, thermostats and other 'smart' appliances, using Apple's HomeKit
technology.
It
could also set the stage for Apple to later introduce a streaming video
service aimed at competing with Netflix and other Internet
entertainment services.
Even
without an Apple TV, new iPhone software will make it easier to set up
automated homes, including having lights turn on and window shades go up
when you tell Siri on the phone, 'Time to wake up.'
With
the new software for iPhones and iPads, Siri can also offer
recommendations, such as nearby restaurants, before you even ask.
It
might even launch apps for you, based on your past habits, when you
attach headphones or connect to a Bluetooth speaker in a car.
Siri
will also offer to add calendar and contact entries based on your
incoming email - something Google already does with its competing
services.
New iPhones will come with this new software, known as iOS 9.
Apple also plans to release it as a free update for existing iPhones and iPads, likely next week.
After
major software updates over the past two years, the new software for
iPhones and iPads is mostly about refinements, including a different
font, a new way to scroll through photos and behind-the-scenes tweaks to
improve battery life.
But there will be a few new features beyond a smarter Siri.
For instance, major cities will get transit directions, addressing a major shortcoming with Apple Maps.
In some cities, including New York and London, Apple sent teams to map out subway exits and entrances.
That
way, users getting to the subway are guided to the closest entrance,
while those getting off are told which exit signs to look for.
The
first suggestion of a supersized tablet came just weeks after claims
that the large screen size of the iPhone 6 Plus was impacting on iPad
usage.
The
release of Apple's iPhone 6 Plus means there is now only a 2.4-inch
difference between the size of the phablet's screen, and the display on
its iPad mini.
Analysis
has revealed that as phones become larger, more people are using them
for watching videos or reading - making their tablets almost redundant.
A
study by Pocket - an app that lets users save webpages, videos and
other content for reading - recently found that people who upgraded to
an iPhone 6 Plus use their tablets 36 per cent less than before.
Source: UK Daily Mail.
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