Unfortunately, the skyscrapers is actually not called Beyoncé.
The Australian architecture studio Elenberg Fraser named it Premiere
Tower, but they’re hardly shy about the Beyoncé connection.
“For those more on the art than science side, we will reveal that the
form does pay homage to something more aesthetic,” said the architects
in a statement. “We’re going to trust you’ve seen the music video for
Beyoncé’s ‘Ghost.’” (That’s the one with all the swirling scarves and
naked women gyrating.While the Beyoncé reference seems like a cheesy ploy for press—it is—the design of the skyscraper itself is pretty impressive.
The twisting form was developed using parametric modeling to produce optimized and often unusual shapes based on specific design parameters.
As a result, the Premiere Tower bulges and bends in certain spaces to
maximize efficiency. It will also respond to the weather. In the firm’s
own words: “The complex form – a vertical cantilever – is actually the
most effective way to redistribute the building’s mass, giving the best
results in terms of structural dispersion, frequency oscillation and
wind requirements.”
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